Same source clip, same instant. Top = before, bottom = after (bold). The after adds cinemascope bars, a stronger camera push-in, a teal-orange film grade, vignette, grain, and a tight glow on the mint signal. Polish layer only — sound + transitions are NOT in here yet (the two biggest levers).
Not in this proof yet — the two biggest remaining levers: sound design (ambient bed + whoosh + clicks) and real scene transitions. Those come next if the direction lands. Headlines/subheads will stay as translatable HTML over the clip, not baked in.